Marketing
A selection of work for artists, arts organizations, technology companies, and advertising & branding agencies
ARTS ORGANIZATIONS: Altman Siegel, KADIST, AND the Lab; Artists: Christy Chan, Windy Chien
In 2020, I started working as a marketer and curator in the arts. I have managed communications for contemporary art galleries and nonprofits, including designing artist dossiers, developing emails and website pages, maintaining artist and exhibition archives, making toolkits and guides, managing press relations, preparing content strategies, producing social media content, publishing exhibition materials, and running social media accounts.
Square: With Partners AMERICAN EXPRESS, ETSY, EVENTBRITE, THE SMALL BUSINESS ASSOCIATION, VISTAPRINT, WIX, And MORE
For two years, I led co-marketing projects for Square and its partners, including content campaigns, events, and promotions. I produced blog articles, conferences and workshops, emails and mailings, press releases, and social media and website content in a mix of one-off, seasonal, and ongoing efforts.
BRANDING Agency CLIENTS: adobe, Brooks institute, Dolby, Google, LINDEN LAB, Microsoft, TICKETMASTER, And MORE
For seven years, I directed branding projects that included design, product launches, rebranding, research, and strategic positioning. I delivered ads, content and messaging, events and experiences, infographics, logos and identities, names, materials and templates, videos, and websites.
Advertising Agency CLIENTS: BEACH BLANKET BABYLON, COPIA, GIRL SCOUTS, THE MARINE MAMMAL CENTER, AND MORE
For the first four years of my career, I implemented advertising campaigns that included display, print, outdoor, radio, and television media.